A gift being placed on a table, warm light
A beautifully wrapped gift with candle and florals

Concierge Gifting

Set it once.
Never miss
another moment.

Loved Ones keeps the birthdays, anniversaries, and just-because moments — and quietly handles the rest.

Open the app →

Free to use  ·  Pay only for gifts you send  ·  Web app

Available now · Free to start

Set it once. Never miss another moment again.

Loved Ones keeps the birthdays, anniversaries, and just-because moments for the people that matter — and quietly hands the rest to your concierge.

Open the app
Web appFree to usePay only for gifts you send
Loved Ones
A calmer way to take care of people.
Next gift
Mom's birthday is covered.
Budget, address, and message are ready.
Occasion
May 29
Birthday reminder
Budget
$75
Ready to send
14 days out
Mom's birthday
Sent
Picked for Mom
How it works

Three quiet steps. Then nothing — for as long as you want.

Set the people in your life once. The reminders, the picking, the shipping — all handled in the background.

1
Step one

Add the people you love.

Save birthdays, anniversaries, and the little notes — what they like, what they'd quietly hate, what their kitchen looks like.

2
Step two

Set it once.

Tell us the budget and a line or two about who they are. Or just say "let us handle it" and trust the picks.

3
Step three

We do the finding.

A real person picks the gift. You approve before anything ships. The box lands the day before — never the day of.

What it does

Quiet, useful, gorgeous.

Less app, more habit. Every detail tuned to disappear once it has done its job.

Reminders that wait.

One quiet nudge two weeks before, one final the day before. Never another red badge.

Picked by a person.

A real concierge chooses the gift — not a recommendation engine, not a feed.

Notes worth keeping.

Add a handwritten line. We send it on real card stock, sealed, in the box.

The whole year, settled.

Birthdays, anniversaries, just-because. Set them once and stop tracking dates.

Quiet by default.

No marketing, no contact harvesting, no AI rummaging through your phonebook.

Profiles that age well.

The notes you save get richer. So do the gifts. The app knows them better next year.

A closer look

A small, careful app.

Built around three screens — your people, the dates that matter, and the request you only need to send once.

Murad, founder of Loved Ones
Why we made it

Loved Ones is built for people who care deeply — but get caught up in life.

We've all had that moment where we realize we forgot something important. Not because we didn't care. Because we didn't have a system.

This is the system. Quiet, in the background, until it isn't. So you can show up for the people that matter — without the stress, the last-minute panic, or the guilt.

MuradFounder, Loved Ones
Free, while we're small

The app is free. You only pay for the gifts.

No subscription, no tiers, no premium features hidden behind a paywall. We make money when you send a gift — never when you forget to.

Open the app
Free to use · Pay only for gifts you send
Common questions

Things you might be wondering.

When does the app launch?

Soon. The waitlist gets first access — TestFlight first, then the App Store and Google Play. We'll write once when it's ready, not every week.

Who actually picks the gifts?

A small team of real people. Not an AI, not a marketplace algorithm. We read the notes you save about each person, then we choose.

How much does it cost?

The app is free for now and will stay free for early users. You pay for the gifts themselves — at the budget you set, plus shipping. No subscription.

What about my contact list?

We never read it. Profiles are added one at a time, by you. Names, dates, and notes stay on your account and are never sold or shared.

Can I see the gift before it ships?

Yes. We send you a quiet note with the pick. You approve it, we ship it — usually a day before the date. You can swap it if it doesn't feel right.

Is it US-only?

Right now, yes. International shipping is on the list — let us know where you are when you sign up.

Bring it home

The people you love, kept close.

Set it once. Then watch your concierge handle the birthdays, anniversaries, and just-because moments — all year, without the panic.

Open the app →
Free to use · You only pay for gifts you send.